Privacy Policy

Effective Date:  February 2, 2026

Wranglers Prime Rib Barn (“we,” “us,” or “our”) is committed to protecting your privacy and handling personal information responsibly. This Privacy Policy contains important information regarding our privacy and how we may use the information we collect about you. Your access to or use of the Website is conditional upon your acceptance of and compliance with this Privacy Policy.

This Privacy Policy applies to everyone, including but not limited to visitors, users and others who wish to access or use the Website. By accessing or using the Website, you agree to be bound by this Privacy Policy.  If you disagree with any part of this Privacy Policy, you do not have our permission to access or use the Website.

Information We Collect

We may collect personal information when you interact with us, including:

• Contact Information: Your name, email address, phone number (including mobile number for SMS messaging).
• Messaging Data: Any information associated with your messages, including message content and interaction data (e.g., timestamps).
• Website Data: Automatically collected data such as IP address, browser type, device info, and pages visited (via cookies and similar tech).

How We Collect Information

We collect information in several ways:

• Through online forms (e.g., reservations, newsletter sign-ups, SMS opt-in).
• When you message or call us.
• Automatically through your use of our website.

How We Use Your Information

We use the information we collect for purposes including:

• To Communicate with You: Send SMS messages you’ve opted in for, such as confirmations, reminders, updates, promotions, and other service-related messages.
• To Improve Services: Help us understand customer preferences and improve our offerings.
• Legal and Safety Compliance: Comply with applicable laws and protect our rights and property.

A2P SMS Messaging (Application-to-Person)

If you provide your mobile number and consent to receive SMS messages:

• You expressly consent to receive A2P messages from us, which may include promotions, updates, or service notifications.
• Message frequency may vary. Message and data rates may apply.
• You can opt out at any time.
• Your consent is not a condition of purchase or service.

Opt-In & Opt-Out

Opt-In: You agree to receive SMS messages by providing your mobile number and explicitly opting in (e.g., via web form, in-store signup, verbal consent).

Opt-Out: You can stop SMS messaging at any time by replying STOP to any text. After we receive your STOP request, you won’t receive further text messages unless you opt in again. For help, reply HELP or contact us directly.

Sharing Your Information

We do not sell or rent your personal information or mobile numbers to third parties for marketing. We may share your information with:

• Service Providers: Trusted vendors who help deliver our services (e.g., SMS platform providers).
• Legal Requirements: If required by law, regulation, or legal process.
• Business Transfers: If the business is sold or merged.

Your SMS opt-in data will not be shared with third parties for their marketing purposes.

Data Security & Retention

We implement reasonable security measures to protect your personal information from unauthorized access or disclosure. No method of transmission over the Internet or mobile networks is 100% secure, but we strive to safeguard your data.

We retain personal data only as long as necessary for the purposes outlined here or to comply with legal obligations.

Children’s Privacy

We do not knowingly collect personal information from children under age 13. If we learn we have collected such information, we will take steps to delete it.

Updates to This Policy

We may update this Privacy Policy from time to time. Changes will be posted here with an updated effective date. Continued use of our services after changes means you accept the updated terms.

Contact Us

If you have questions about this Privacy Policy or our privacy practices, contact us at:

Wranglers Prime Rib Barn
315 Farm to Market 1376, Fredericksburg, TX 78624
Email: Wranglers@longhorncellars.com
Phone: (830) 990-2990